Inspired by a love of fashion, traveling, and above all creativity, Bohemian Groove on the Move evolved as a canvas for just that — fashion that expresses a fun, fresh, carefree lifestyle. We met each other through our passion project, The Station, where Bohemian Groove became a permanent vendor and good friend of ours. Pulling aspects from their original logo design, we re-designed her logo for better legibility and refreshed the brand identity for the boutique.