Two white chairs sit in front of an iconic

Inspired by a love of fashion, traveling, and above all creativity, Bohemian Groove on the Move evolved as a canvas for just that โ€”ย fashion that expresses a fun, fresh, carefree lifestyle. We met each other through our passion project, The Station, where Bohemian Groove became a permanent vendor and good friend of ours. Pulling aspects from their original logo design, we re-designed her logo for better legibility and refreshed the brand identity for the boutique.

Business card and hang tag designs are shown off on a peach background. One side of the cards are white with a peach sunset gradient, while the other side is inverted with the peach sunset gradient with white type.
Polaroid picture look-alike flyer featuring the
Logo explorations showing 3 directions of hand lettered and script typeface options paired with custom drawn icons of a hanger and sun.

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