We were chosen by the NDT Development team to design & execute their initial B2B branding concepts and campaign for the upcoming NORA district, just south of the Northwood district, and north of Downtown West Palm Beach.

The goal for this project was to achieve a brand that appeals to a wide demographic, while appreciating the old and envisioning the new. Inspired by NORA’s site renderings and art deco references, we paid homage to the industrial framework of the neighborhood with a strong, expressive logo including steampunk flourishes and industrial typography.