Through collaboration with our partners at 1909, we’ve had the honor of helping Search Appeal find their brand voice and identity. We were approached from this SEO focused business. Through mood boards, we helped her narrow in on her brand vision before diving into brand exploration and logo design. Our team landed on a one-of-a-kind logo mark featuring hand lettering & a customized typeface to create a unique appearance. A variety of type lockups provide flexibility within this structured, yet playful brand which dances between the creative and technical side of SEO.