With a desire to connect the businesses along Dixie Highway in West Palm Beach, the Dixie Business Association and Norton Dining & Design District was formed. Our team was brought along to create a brand identity for the association, along with print collateral to help spread the word. Working within previous typographic guidelines, we created a handful of interchangeable logo badges with a uniform appearance to be utilized through print & digital formats. A bold “florida-inspired” color scheme includes a deep navy, light green and soft yellow tones.