Dixie Business Association logo design in white, against a blue background using a minimal san serif.

With a desire to connect the businesses along Dixie Highway in West Palm Beach, the Dixie Business Association and Norton Dining & Design District was formed. Our team was brought along to create a brand identity for the association, along with print collateral to help spread the word. Working within previous typographic guidelines, we created a handful of interchangeable logo badges with a uniform appearance to be utilized through print & digital formats. A bold “florida-inspired” color scheme includes a deep navy, light green and soft yellow tones.

Business card mockups with the Dixie Business Association logo on the front in cream on a blue background, and the back features their tagline
Flyer design for the Dixie Business Association featuring a map of the area, information about their association as well as details on how to join, and a form to fill out and mail back.
Pole banners showing off the Dixie Business Associations logo for Norton Dining & Design District on Dixie Highway, West Palm Beach.

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